Qualified water-treatment leads for
DFW shops.
Softener installs, filtration retrofits, and RO system quotes from homeowners tired of hard water and TDS readings they can't ignore. We build the system that captures that intent before franchises and regional dealers lock it down.
Hard-water softener installs
High-ticket, repeat-need work. Homeowners with scale on fixtures, water heaters failing early, and skin-and-hair complaints are already researching. We target that intent so your team talks to softener buyers, not browsers comparing prices.
Filtration & RO retrofits
Steady volume from concerned-mom buyers, city-water refugees on well systems, and homeowners with lead-in-water or PFAS worries. Filtration customers convert to service memberships at 1.8× the rate of cold leads. Feed your recurring pipeline from these installs.
Recurring service memberships
2–4× the lifetime value of a one-and-done install. Salt delivery contracts, annual filter swaps, and RO membrane replacements pay the bills that fund the rest of the year. We run dedicated campaigns so homeowners with hard water find your shop first.
Capture hard-water intent before competitors and franchises do.
Three steps from first click to a booked softener install or filtration retrofit — every lead tagged by job type, every dollar traced.
Lock Your Service Area
Claim your DFW zip codes before the next hard-water complaint wave or before a national franchise opens a third location. We target specific service-area geo so your ads reach homeowners within your route's drive range — and not every metroplex zip competing for the same click.
Fill the Softener + Membership Pipeline
Softener install requests, filtration retrofit quote requests, RO system leads, and membership-start inquiries routed to your phone and CRM daily. Filtered by job type and ticket size so your techs see the right work at the right time.
Track Your ROI
Monthly reports on CPL, close rate, and ticket mix — softener installs vs. filtration retrofits vs. recurring memberships. You'll see exactly what your ad spend returned in installed revenue plus membership ARR, not just booked appointments.
See what your ad spend returns
Water-treatment work sits in a sweet spot — lower ticket than HVAC, but with a recurring revenue tail that compound over time. Enter your monthly budget and see what qualified leads actually look like at your price point.
What water-treatment operators say
"We'd been chasing one-off softener sales for years. After the audit, we saw exactly which DFW zips were full of 250+ ppm hard-water homeowners we were invisible to. Three weeks in, we had more softener leads than we'd had all year — and half turned into salt-delivery contracts."
"RO retrofits are the new seasonal spike for us — every spring, the well-water and concerned-mom buyers start searching. Having a campaign that ramps up before the wave of 'water test' queries hit means we're scheduling installs the day requests come in, not chasing them."
"Cost per lead hit $38 in our first month — and three of those turned into full softener installs at $2.4K each, plus the salt-delivery contracts attached. The membership tail alone paid for the campaign before we even hit our second softener install."
"Dariel understands what a slow month costs a water-treatment shop when the big-box softener sale runs. The campaign was already running before the franchise opened a third DFW location. We came out of Q2 with our membership book full and waiting list three deep."
Ready to stop missing softener and membership leads?
Book a 15-minute strategy call. We'll show you exactly which DFW water-treatment keywords your competitors and franchises are bidding on — and how to outbid them before the next hard-water complaint wave or before the next big-box seasonal sale runs.
Get your free lead audit
We'll score your online presence, compare you against the top water-treatment operators in your market, and show you exactly how many softener, filtration, and membership leads you're missing each month.
- Online presence score (Google Business, reviews, website)
- Competitor breakdown — where franchises and regionals are winning your leads
- Softener, filtration, and RO demand estimate for your service area
- Ad spend recommendations tuned to water-treatment seasonality
Built by an operator who's been on the jobsite.
Dariel served as a 92W Water Treatment Specialist in the U.S. Army. He holds a T2/D2 water treatment certification and an electrical license. LeadConduit isn't a marketing agency that guessed at what water-treatment shops need — it's a system built by someone who understands what a slow quarter and an empty membership book actually cost.